The Original ‘Canadian-Made’ water-soluble Pomade has been REFORMULATED! As the flagship product of the King & Country Classic line, this pomade is formulated to provide diverse styling options. For maximum shine apply to damp hair and style as desired with or without a comb. Apply to dry hair for less shine or blow dry a small amount of Shine Pomade into hair to provide structure and a softer matte finish. You can use a little product for light hold or two fingers for strong. Create an impressive array of daily styles with this one key product.